1/29/2024 0 Comments Direct mail designer![]() Instead, it’s about making sure every component fits together. I always tell my clients that success isn’t about perfecting one aspect. To learn more, check out our post on image optimization. This goes for print as well-what you see on the screen will not directly translate to the page. This means something as simple as the color red might look pink on your smartphone, red on your laptop, and orange on your iPad. ![]() A printed image needs to be much higher in resolution than a digital image-what looks good on the screen will look blurry on the printed page, depending on the “dots per inch” (DPI).įurthermore, digital screens are all calibrated differently, some better than others. Print design is an entirely different game. Digital images you post on your social media or business website will not translate well to print. Whether you’re working on images designed for the web, or those going to print, you need to pay close attention to image optimization techniques. Also, make sure that all images and artwork used are in line with your company’s branding like the example below. Use consistent colors, font types, and sizes throughout the entire piece. When designing a direct mail piece, it is important to stay true to your brand’s guidelines. The same can be said when it comes to your company brand! Your brand is the look and feel of your business – kind of like the personality of your business. Unappealing and sloppy aren’t traits you’d want to showcase at the office. Of course, we have plenty to say about the different direct mail formats and how to best use them. On the other hand, if you wish to create an emotional connection that leads to loyalty and brand recognition over time, opt for newsletters or brochures that provide more detailed information on the company’s offerings. Postcard, self-mailer, letter, or catalog the choice is yours! For example, if your goal is to drive sales with an offer or special deal, postcards are a great choice as they can be designed quickly and cost-effectively. However, you still need to make an informed choice about how big (or small) you want your message. Choosing your own mailer size has been heavily streamlined by the USPS. When it comes to a direct mail campaign, the last thing you want to do is reinvent the wheel. We do this using variable data printing (VDP). We can design a mailer addressing each recipient by name, using images or content that are tailored to the interests of the individual customer. In today’s digital world, the personalization of direct mail has the power to stand out from all the other emails and online advertisements that bombard people daily. Personalized direct mail is more effective because it helps to build relationships with customers, as well as increase engagement and response rates. Does your message speak to your target demographic? While your direct mail campaign may be intriguing, it’s ultimately designed to communicate to a large audience. The only thing between your direct mailing and the recycling bin is relevance. Needless to say, our goal is to keep our clients’ direct mail out of the recycling bin for as long as possible! Here’s how we help you design a mailer that works. In my mind, every piece of mail thrown into the recycling is a lost opportunity.Īt Bluegrass, our business is modeled around thoughtful, engaging mail. Direct marketing needs to connect with the audience. ![]() It’s obvious when I get a piece of direct mail in my mailbox whether anyone put any thought into how it speaks to me, how it feels in my hands, its shape, and the look of the design. Also, think about your Postcard design and how much messaging you’ll need to fit.We get a lot of mail and some of it’s either too generic or ambiguous to make us want to actually read it. When deciding which size to order, consider what you’ll be using them for and whether you’ll be posting them. At MOO, our Postcards come in seven different sizes and dimensions: If you’re using a first class stamp, good news – because it’s the most efficient size to use at that rate. The “standard” Postcard size is agreed to be 4” x 6”, which is also our “Standard” Postcard. With a number of different papers, sizes and finishes to choose from, with MOO you’ll find the perfect business Postcard for pretty much anything you can think of. Think direct mail, event handouts, menus, product info sheets, small prints for artwork. They’re a versatile canvas for a whole load of promotional and marketing uses. These days, Postcards are about so much more than, well, posting. What can I use personalized Postcards for? ![]() There are loads of designs to choose from. And for Small and Medium Postcards, you can use one of our Postcard templates. You can upload your own design or use our online design tools to create designs from scratch. ![]() At MOO, there are a few ways of making and printing your Postcards. ![]()
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